Sheldon Media A level exam blog - Mr Bush

  Read Playing With The Past: Post-feminism and the Media (MM40, page 64 - our Media Magazine archive is here). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)?  drama, Down with Love (2003), Virgin Airlines sexist and retro Eighties adverts featuring air hostesses, and hit HBO show Mad Men. 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form?  show like these  show that this sexisms in a different way  3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Feminism – A movement aimed at defining, establishing, and defending women’s rights and equality to men. Post-feminism – An ideology in culture and society that society is somehow past needing feminism and that the attitudes...

 Everyday Sexism Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? so other women could share their experiences of  experiencing sexism every day. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Everyday sexism links to the idea  of post feminisms as most people that men and women have equality  but there are still hidden acts of sexism in  the social norm of the world creating the idea for many women that  feminisms is still needed 3) Why was new technology essential to the success of the Everyday Sexism project? It's essential   as it allow the creation of a website  which allowed all of those story's to be shared and intertwined with each other  4) Will there be a point in the future when the Everyday Sexism project is not required? What is YOUR vi...

  1) Why is representation an important concept in Media Studies? Representation is an important aspect of Media this is because it impacts how people understand  different Medias and their viewpoint's. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?  This shows  that media can take  and rip apart a section of an interaction to represent someone in the way they want  regardless of whether it creates a  positive or negative representation  of that person  3) Summarise the section 'The how, who and why of media representation' in 50 words. When analyzing representations, it is always essential to question who is creating them, and why. All media products have a specific function which will impact on the representations they construct. Producers will consider: the expectations and needs of the target audience , the limitations in genre codes, narrative they wish to create All representations...