Read these articles on the Sephora campaign: The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? With this campaign Sephora try's to show how influential black history and beauty is to the makeup industry and also link with the black lives matter movement. 2) What scenes from the advert are highlighted as particularly significant in the articles? The camera pans over Black women waiting under dryers as the narrator poses the question, “What is beauty without Black beauty” 3) As well as YouTube, what TV channels and networks did the advert appear on? TV networks and digital channels like BET, OWN Hulu, HBO Max and YouTube; branded content and podcast advertising through Vox and New York Magazine’s The Cut; and digital ad...