Sheldon Media A level exam blog - Mr Bush

 1) Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive, click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? Ordinary users upload their own content: they are ‘producers’ and ‘consumers’. Content is published first and then filtered  2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  A majority of influencers and/or online culture are American based, which is the hegemonic influence spread around social media 3) How do influencers reinforce capitalist ideologies?  They  do this  through promoting goods and services to their audiences 4) How can YouTube and social media celebrity content be read as postmodern, an example of hyperreality?  form. This po...

 Media Magazine reading Media Magazine 55 has an overview of technology journalist Bill Thompson’s conference presentation on ‘What has the internet ever done for me?’ It’s an excellent summary of the internet’s brief history and its impact on society. Go to our Media Magazine archive, click on MM55 and scroll to page 13 to read the article ‘What has the internet ever done for me?’ Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? The positive developments of the internet is that people can now communicate with each other from across the world  and can we could email and exchange files with different  with people at other universities as well as other people across the world. This is a  positive  development as it means that new ideas a nd things will be discussed  quickly and new technology will be developed quickly. 2) What are the negatives ...