Reading an image - media codes blog tasks

 ) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.



 In this advert  for 50 Cent  for RBK there is a lot to  unpack  with many different codes and  denotations and connotations  this first thing that stands out  is in the background that  has fingerprints    the denotation is that  they are fingerprints  and the connotation is that they  represents 50 Cent criminal history and his criminal upbringing and it also link to the time he spent in prison. Moving  on to the different codes.

Technical codes :  the lighting and color on the image of 50 Cent is very important for this advert  as  the  monochrome  background show the dark  past of 50 Cent  and also  as the black and white blend cover 50 Cent   it could also mean that  his life isn't that simple and that is the preferred reading. The oppositional reading is that it's  meant to be cool to the younger audience and that  his life style it's being glorified  


 written/ lexical codes:  The phrase" I am what am " is  said by 50 cent to justify  his identity and is said to show how  there is no point arguing otherwise the phrase has  connotations  to the bible  and is sated by god to Moses in exodus the use of this phrase  can be said  to show how God is on his side as he  has survived the  tough life of the  ghetto.

symbolic or non verbal codes:   50 cent costume  is extremely specific  mainly his cam hat which has connotations to  military  which could represent 50 Cents life style   and how he had to extremely disciplined  too survive.  his facial expression are very serious in the image  which could  represent his identity as he  always has to be serious to push his persona. the typography on   the the quote "I am what am " is serif   this could be done as this advert is going to be national  this could be done to show 50 Cent could be  professional .The  quote higher  up is in san serif  this could be done to appeal to the target audience of the younger generation and those who like hip pop it also could be like that   because of the background of fingerprints this could    in that font to show it was written in prison  also  the massive filled   words could be done to represent bullets  and him getting shot.

narrative code: the entire advert  is a Enigma code  as its up to you  unpick it.

2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).

 
Technical codes: the way  this Pepsi advert  is taken is very   interesting as the background  is torn in the corner this has connotations to the idea   of  different eras as  Michael Jackson and Ray Charles and  Britney spears were  all from  different eras and were at there best at different eras this could have been done to show  that Pepsi is timeless and that everyone from different eras and generations can and still drink Pepsi showing how popular of a brand they are.
 
written/ lexical codes : the  title  of the advert  perfectly gets across what Pepsi want  as  they want everyone know matter there age to drink Pepsi.

symbolic codes: The image of all of the celebrity were taken at the peak of there  careers showing that even with there fame and influence even they would drink Pepsi   this also could  be done by   Pepsi  attempting to show off and boast about all the people no matter the generation they endorsed.

narrative  codes : This avert could be questioning  the loyalty of Pepsi fans as  they  are using  there  favorite artist  promote there brand sought of instigating that they aren't real fans if they drink Pepsi  saying the artist would drink it why not you.

For both adverts, remember to put media language in bold or highlight/colour it. 

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