Sheldon Media A level exam blog - Mr Bush

  1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. Avengers assemble (2012)  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.  a key moment from the first episode of Naruto. This scene plays a critical role in establishing the setting, character dynamics, and overall plot for the series the wide shot of The burning city and destruction in the background emphasize a world where conflict and violence are prevalent, setting the tone for future struggles the characters will face. Then we witness the origin of the character Naruto as we see the creature is sealed within Naruto as a baby, marking him from birth with an extraordinary yet cursed power. This foreshadows the ...

 Read Media Factsheet 03 - Genre: Categorizing texts and answer the following questions: 1) What example is provided of why visual iconographies are so important? The example provided to show why visual iconographies are so important is in the differences between star trek and star wars in the sci-fi genre  as a whole .Star Trek tends to use a more futuristic setting which relates to an idealized (utopian) world of the future. The Star Wars universe is far less ideal and is portrayed in some parts as more ‘rough and ready’, however, they both share enough characteristics to be considered within the same genre. 2) What examples are provided of the importance of narrative in identifying genre? Some genres have particular types of story lines. For example, in a soap opera it would not be unusual to see one of the story-lines follow a family having to deal with a domestic situation. 3) What are the different ways films can be categorized according to Bordwell?  Period or Cou...

 Part 1) Applying Reception theory to adverts Look back at the adverts you have been analysing in last week's lessons on Reading an Image and media codes (RBK 50 Cent and one of your choice).  1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert? The preferred reading: the preferred reading of the 50 Cent advert is that 50 cent is  a  great influence  to a younger generations as he is and he was what the younger genetration  should want to be like as he has  achieved fame an riches. the negotiated reading : Is that even though 50 cent has lived a negative lifestyle he has turned his life around for the better and has become extremely successful. The oppositional readings :RBK  are glorifying 50 cent previous  lifestyle of crime and what he promotes in his gangster rap lyrics. 2) What are the preferred, negotiated and oppositional readings for the advert of your own choice that you analyzed for last week's...