Sheldon Media A level exam blog - Mr Bush

 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. Binary opposition is used in the advert as they say you are either a lover or hater the brand uses this to it's advantage to therefore market the product and subsequently connect with their target audience.  2) What persuasive techniques are used by the Marmite advert?  The advert persuade their target audience to agree with a point of view saying  to take the test to see if you are a  hater of marmite. 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? He says that  All publicity works on anxiety and that advertising offers us an improved version of ourselves,  4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? The buyer is meant to imagine themselves transformed by the product, as it's supposed to offer them an image of ...

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). Mark 24 /43 Grade   C   Feedback: Good range of theories referenced  but  Gerbner was overlooked  and no   real sense of a debate  or argument needs to be  more developed   2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1 the image has Stormzy bare-chested which arguably reinforces the sexualization's of black males in the media and reinforces traditional masculine stereotypes which contrasts with the idea of vulnerability. The lighting is low-key and sees a focus on both the left side of his face and chest, emphasizing these contrasting meanings of masculinity and vulnerability. Q2 - Synergy - Synergy allows companies to  maximize profit from a brand (e.g. Harry Potter) by branching out into...