Sheldon Media A level exam blog - Mr Bush

 Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? GQ  is described as a leading and revolutionary company  that focuses  on establishnig masculinity  2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 1.8M SOCIAL FOLLOWERS- 1.8 million people are following  what GQ are doing and are interested in them £138K AVERAGE HHI- average  income of people who read GQ 61% ABC1- 61% of the demographic who read GQ are ABC1 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ hero's issue GQ hype  issue  men of the year 5) Still on page 3, ...

Create a new blogpost called 'Magazine cover learner response' and complete the following tasks: 1) Add your finished magazine cover as a JPEG image.   2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to.   WWW: Effective cover lines – single words, exclamations, use of numbers, etc. Good, effective use of colour – sticking to black, white & turquoise. Use of capitalization and lower case on cover lines to vary typography Effective cover image with the subject offering a direct mode of address Appropriate feature article content for the magazine product   EBI Masthead needs to be thicker, like the standard GQ font Unnecessary repetition – e.g. the use of the word ‘business’ Lacks a dateline and price, along with some smaller cover lines   Level 4: 11   Good application of knowledge and understanding of media language, ...

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). Q1  WWW: good grasp of the  key meanings EB1: only one sentence needed to be more sustained and detailed  Q2 WWW: found links  made between the two text EBI: more references to specifics cultural/historical context Q3 WWW: some evidence to the theory EB1: more analysis  from  the Csp and cover key psychological  theories like Gilroy. 2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1 • Costume barely visible for female models – flesh on display. Heavily made-up faces – constructed/Photoshopped image. Links to Kilbourne’s analysis of women in advertising. Q2  Hypermasculine, heterosexual image does not seem to reflect the significant social and cultural changes of last 50 years in terms of gender roles. Reinforces hege...

 Language: Media factsheet Complete the following tasks using Media Factsheet 252 - The Codes and Conventions of Print Magazines available in our Media Factsheet archive here. Answer the following questions: 1) What are the different magazine genres highlighted on page 2 and how do they link to our magazine CSPs? General interest- GQ special interest   Professional 2) Look at the section on GQ on page 2. How do they suggest that GQ targets its audience? The statement of GQ about its brand values says a lot about what they know about their audience. They are targeting men through fashion and image, but also appealing to their intelligence and needs for information about culture. “Beyond” is vague, but the magazine also covers politics, technology and trends. 3) What does the factsheet say about GQ cover stars? GQ selects their cover stars very carefuly. 4) Pick out five of the key conventions of magazine front covers and explain what they communicate to an audience. The Ma...