GQ - Audience & Industries blog tasks

 Audience

Look through the GQ Media Kit and answer the following questions: 

1) How does the media kit introduction describe GQ?

GQ  is described as a leading and revolutionary company  that focuses  on establishnig masculinity 

2) What does the media kit suggest about masculinity? 

As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger.

3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience.

1.8M SOCIAL FOLLOWERS- 1.8 million people are following  what GQ are doing and are interested in them

£138K AVERAGE HHI- average  income of people who read GQ

61% ABC1- 61% of the demographic who read GQ are ABC1

4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience?

GQ hero's issue

GQ hype  issue 

men of the year

5) Still on page 3, what does the video and social series section suggest about how magazine audiences are changing? 

 It show's that people like the digital format and prefer it

Media Magazine feature: GQ

Go to our Media Magazine archive and read the article on GQ (MM82 - page 12). Answer the following questions:

1) What are the elements that go into choosing a cover stars for GQ?  They pick people 

based on their fame  and depending on their situations such  as when Raheem sterling was on GQ he was talking about Racisms

2) How is the magazine constructed to serve the target audience? 

We were certainly always thinking if a cover star is a ‘GQ cover’, while also trying not to let ourselves to become too restricted by it. Put another way: just because the standard GQ cover would be a cool actor in his mid- 30s experiencing a career spike, we would never only feature that type of cover, as the magazine would become predictable and boring very quickly.

3) What does the article suggest about GQ's advertisers and sponsorships - and what in turn does this tell us about the GQ audience? 

 is brands that want to promote themselves in the sphere of male, high-end, luxury lifestyle. So, everything from top-tier tailoring to the latest sports cars. These brands are often heritage brands, so the names wouldn’t change much from month to month, or year to year. Sponsors tend to be a little more fluid. These will often be the brands who, for instance, sponsor individual categories at the Men of the Year awards, or partner with GQ’s live talks event, GQ Heroes.

4) What is GQ Hype - and how does it reflect the impact of digital media on traditional print media?

 GQ Hype is a digital-first publication launched by British GQ in 2018,showcasing how a traditional magazine like GQ can expand its reach and adapt to the preferences of a digital audience, demonstrating that print and digital can coexist and even enhance each other. 

5) Finally, what does the article say about additional revenue streams for print magazines like GQ?  

Extra revenue streams are vital to the magazine business these days 

– using

GQ’s unparalleled celebrity contacts – GQ also had an annual car awards, and a food and drink awards. All subjects covered in the magazine, but crucially, focussing on high-end and luxury, as the magazine does. GQ’s most recent innovation was the GQ Heroes event, where revenue is generated by both ticket prices and sponsorship.

Industries

Your industries contexts are divided into three areas - Conde Nast, GQ's website and social media content and the impact of digital media on print industries.

Condé Nast

Read this Guardian news article on editorial changes at Condé Nast and answer the following questions: 

1) Who was previously GQ editor for 22 years? 

Dylan Jones

2) What happened to the 'lads' mag' boom magazines such as Nuts, Maxim and Loaded? 

Nuts, Maxim, Front and Arena closed down or, in the case of Loaded, went online only after circulation falls.

3) What changes have been taking place at Condé Nast in recent years and why? 

They've aimed to leave the publishing industry because of the falling popularity of print magazines.

Read this Press Gazette article on Conde Nast. Answer the following questions:

1) What does the article suggest about Condé Nast's recent strategy? 

They're prioritising more digital-focused content rather than print in order to fully switch.

2) How does chief executive Roger Lynch describe Condé Nast and why? 

 Conde Nast was “no longer a magazine company,” saying it has “70 million people who read our magazines, but we have 300 something million that interact with our websites every month and 450 million that interact with us on social media”.

3) What does Adam Baidawi say about Condé Nast, GQ and culture? 

 “Conde Nast, as much as anything else, is in the business of shaping and reflecting culture. Culture moves, and we have to move with it.

“If you take GQ, for instance, I don’t think we were in a position to shape and reflect culture with 21 siloed businesses around the world centred around print products.”

Read this FIPP feature on Condé Nast diversifying into video and streaming content. Answer the following questions: 

1) How is Condé Nast moving away from traditional print products?

They're focusing on  video and social oriented platforms.

2) What examples are provided of Condé Nast's video and streaming content?

their YouTube channels, Vogue’s expansion into wellness, GQ Sports’ 2022 Super Bowl lineup, Vanity Fair’s expansion into audio, and Condé Nast Shoppable.

3) What does the end of the article suggest modern media audiences want? 

“Audiences want to be participants, not just passive viewers – and of course, they want content 100 per cent personalized for them,” said Chu.

GQ website, video and social media content 

Visit the GQ website, Instagram and YouTube channel. Note that some of these may be blocked in school. Once you have looked over GQ's online content, answer the following questions:

1) What similarities do you notice between the website and the print edition of the magazine? 

They both follow a stylish and potentially progressive 

2) Analyse the top menu of the GQ website (e.g. Fashion / Grooming / Culture). What do the menu items suggest about GQ's audience? 

The menu items suggest GQ  audience ate focused on their appearance and they also care about what other people themselves and others.  

3) What does GQ's Instagram feed suggest about the GQ brand? Is this appealing to a similar audience to the print version of the magazine?

The GQ Instagram feed suggests the brand is diverse in the  the different content they produced as well as  the different platforms they put their products on they also focus on  heavily on the culture  of clothes.

4) In your opinion, is GQ's social media content designed to sell the print magazine or build a digital audience? Why? 

In my opinion, I feel like GQ's social media content is specifically designed to target more digital audiences  This is because GQ have stated that they wanted to move to digital and that they were "no longer a magazine company". I think they are doing that very well this is because  GQ tend to focus on their online content like their articles.

5) Evaluate the success of the GQ brand online. Does it successfully communicate with its target audience? Will the digital platforms eventually replace the print magazine completely?

I think it will this is because gain millions upon millions of followers when they do digital content  so if GQ continue to do their Digital content they will be fine  and will grow in  a bigger industry and  despite what people think GQ  continues to grow in sales  while know where  near as dominant as before  if they continue to be popular but if they don't they will continue to be a niche form of media