Sheldon Media A level exam blog - Mr Bush

1) OSP: Clay Shirky - End of Audience blog tasks 2) OSP: Influencers and celebrity culture 3) OSP: Taylor Swift CSP - Language and Representations 4) OSP: Taylor Swift CSP - Audience and Industries  5) Baseline Assessment learner response 6) OSP: Postcolonial theory - Gilroy and diasporic identity 7) OSP: The Voice - blog case study

 Language and contexts Homepage Go to the Voice homepage and answer the following: 1) What news website key conventions can you find on the Voice homepage? Established brand identity - "40 years", commemorating legacy,  menu bar - key convention of news sites with news sub-sections  "subscribe" button - trying to monetize brand  2) What are some of the items in the top menu bar and what does this tell you about the content, values and ideologies of the Voice? - News, sport, lifestyle, entertainment, competitions, opinion and faith  - This conveys the Voice to be a tabloid newspaper, with more soft news than hard news      - With the faith section it illustrates its values to be rooted in Christianity  which are linked to the Caribbean culture  3) Look at the news stories on the Voice homepage. Pick two stories and explain why they might appeal to the Voice's target audience.  "Top Jamaican diplomat and acting legend joins fight to ...

Read the Factsheet and complete the following questions/tasks: 1) How does Gilroy suggest racial identities are constructed? He has consistently argued that racial identities are historically constructed – formed by colonialization, slavery, nationalist philosophies and consumer capitalism. 2) What does Gilroy suggest regarding the causes and history of racism? Here Gilroy is saying that racism isn’t caused by race, racism causes race. Racism is not caused by the clash of two or more races – racism is not a natural phenomenon. Instead, Gilroy states that racial difference and racial identities are the product of racial oppression. Racial identities are caused by historical conflicts that have brought different groups into opposition. 3) What is ethnic absolutism and why is Gilroy opposed to it? Ethnic absolutism is a line of thinking which sees humans are part of different ethnic compartments, with race as the basis of human differentiation. Gilroy is opposed to ethnic absolutism as it...

  1) Type up your feedback in   full  (you don't need to write the mark and grade if you want to keep this confidential). 28 40   Grade B www:  well shaped response with a range of theorists and a  EBI: more textual analysis  of specif  examples , - covers, articles 2) Focusing on the BBC  Newsbeatat  question, write three ways it helps to fulfil the BBC's mission statement that you  didn't  include in your feature articles orginal assessment answer. Use the mark scheme for ideas. Inform- covering  breaking news and developing stories including  politics, economics, crime, sport and entertainment    Educate- Newsbeat stories. This includes  project highlighting street harassment which serves to educate both boys and girls. Entertain-  major sporting evets such as  Wimbledon  or the world cup will also cover  music or film awards  ceremonies.   3) Question two aske...

 Audience Background and audience wider reading Read this Guardian feature on stan accounts and fandom. Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? In the decades since, it’s become a catchall term for people who base their entire online existence around a specific fandom: Lady Gaga’s Little Monsters, Beyoncé’s Bey Hive, Taylor Swift’s Swifties, and Nicki Minaj’s Barbs. 2) Why did Taylor Swift run into trouble with her fanbase?  When the presale for Taylor Swift’s tour turned into a battle royale for fans locked out of Ticketmaster’s system, frazzled Swifties voiced their disappointment. Ticketmaster and Swift quickly apologized, with the singer calling the process excruciating  3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Stan accounts are like roving reporters in that they comment on the action live and as it happens, Stans don’t just root for their icons, they fie...

 Taylor Swift: Language and Representations blog tasks Narrative Go to our Media Magazine archive (issue MM79) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  This is so she can make more money as she didn't have the best record deal before and didn't make the most amount of money  before on record  deals.  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  their ultimate purpose is the same: to allow Swift to tell the story in her own words and through that maintain control of her image. 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?   She’s become an author, and her debut novel is titled (you guessed it) All Too Well. not only is the song ‘All Too Well’ autobiographical, but in the world of the film Her takes control of the narrativ...