Sheldon Media A level exam blog - Mr Bush

  1) Why is representation an important concept in Media Studies? Representation is an important aspect of Media this is because it impacts how people understand  different Medias and their viewpoint's. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?  This shows  that media can take  and rip apart a section of an interaction to represent someone in the way they want  regardless of whether it creates a  positive or negative representation  of that person  3) Summarise the section 'The how, who and why of media representation' in 50 words. When analyzing representations, it is always essential to question who is creating them, and why. All media products have a specific function which will impact on the representations they construct. Producers will consider: the expectations and needs of the target audience , the limitations in genre codes, narrative they wish to create All representations...

 1) Introduction to Media: 10 questions 2) Media consumption audit 3) Semiotics blog tasks 4) Language: Reading an image - media codes 5) Reception theory - advert analysis and factsheet 6) Genre: Factsheets and genre study questions 7) Narrative: Factsheet questions 8) Audience: classification - psychographics presentation notes 9) October assessment learner response 10) Audience theory 1 - Hypodermic needle/Two-step flow/U&G 11) Audience theory 2 - The effects debate - Bandura, Cohen  12) Industries: Ownership and Control 13) Industries: Hesmondhalgh - The Cultural Industries 14) Industries: Public Service Broadcasting 15) Industries: Regulation

  1) What is regulation and why do media industries need to be regulated? the rules and laws that govern what can be shown or expressed in films and media .  Systems of regulation are required  to provide rules and regulations to ensure that organizations operate  fairly. In the media industry there are several regulatory bodies that exist  to monitor the way that their industries work. 2) What is OFCOM responsible for? (OFCOM) is responsible for regulating  television, radio, telephone services and some aspects of the internet, 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? Section 1: Protecting the Under-Eighteens  I think this is important  young people are shaped on want  they see and hear therefore  protecting and censoring them from certain thing is important. Section 4: Religion- I think religion is important as faith is something th...

  Ofcom review of PSB in Britain In 2020 Ofcom published its findings from a five year review of public service broadcasting in Britain. Read  the introduction to their report - pages 3-7 . You'll need your Greenford Google login to view the document. 1) Look at page 3. Why is it a critical time for public service broadcasting?  Audience viewing habits continue to change  rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  Live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. These trends are affecting all broadcasters, including the PSB channels. 3) Still on page 4, what aspects of PSB do audiences value and enjoy? including trustworthy news and programmes that show different aspects of UK life and culture. The PSB channels have generally fulfilled the statutory PSB remit b...

  1) What does the term 'Cultural Industries' actually refer to? The term ‘cultural industry’ refers to the creation, production, and distribution of products of a cultural or artistic nature. 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable? Hesmondhalgh identifies that the societies in which the cultural industries are highly profitable tend to be societies that support the conditions where large companies, and their political allies, make money. 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? This happens because the cultural industry companies need to continuously compete with each other to secure audience members. As such, companies outdo each other to try and satisfy audience desires 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? • Risky business • Creativity versus commerce •...

  Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Big Five media conglomerates - Comcast, Disney, National Amusement, News Corp and AT&T; they reach nearly 100% of US households. Monopoly - a market structure with a single seller or producer that assumes a dominant position in an industry or sector. Conglomerate ownerships- a large company  composed of a number of smaller companies. Vertical integration - when a business owns  a ranges of business within  the same chain of production Horizontal...