Sheldon Media A level exam blog - Mr Bush

 1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, non-commercial direction” 2) What does Hamilton (2013) suggest about independent magazines in the digital age? A small but growing body of evidence suggests that small printed magazines are quietly thriving even as the global newspaper and book industries falter”- suggest that the magazine is surviving  a niche  market and audience. 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are stru...

 1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines?  The gentlewomen is a modern magazine and is framed and structured different than other magazines  2) What representations are offered in the Gentlewoman?   The gentlewomen  shows a spectrum of different people from different cultures and different career avenues.  3) List the key statistics in the article on the average reader of the magazine.  61% of its readers are aged 28-46 47% of its readers fall into the social classes of A or B 4) What is The Gentlewoman Club?  a community of readers of the magazine The Gentlewoman, offering a space for women (and some men) to connect and engage in activities related to the magazine's ethos of style, culture, and pu...

 Close-textual analysis Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? magazine is targeted towards those that are involved in celebrity culture 2) How does the cover subvert conventional magazine cover design? It has a boarder in which the main image is located, it has  very few  cover lines except for the name of the main image  3) Write an analysis of the central image. She has a bold and bright red lip  She is also wearing bold purple glossy eye-shadow, a clashing colour against the red lip as well as a blocky dark brow. Everything about her makeup  not what most people would seem attractive from a base societal perspective  4) What representations of gender and celebrity can be found on this front cover? The main image on the front cover is a female celebrity, is an upper class  female ...

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). Q1 some analysis of genre  but more needed on connotation and ideology Q2 some reference  to theory  but not enough  but not  enough. Q3 good balanced response  but more context needed  Q6 fairly basic - lot more changes to consider. 2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory:   • the advertisement’s intertextual use of the visual codes and iconography associated with genres of order, eg spy thriller, action and sub-genres. • such advertisements have commonly used codes and conventions and responses may focus on this...

 Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? GQ  is described as a leading and revolutionary company  that focuses  on establishnig masculinity  2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 1.8M SOCIAL FOLLOWERS- 1.8 million people are following  what GQ are doing and are interested in them £138K AVERAGE HHI- average  income of people who read GQ 61% ABC1- 61% of the demographic who read GQ are ABC1 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ hero's issue GQ hype  issue  men of the year 5) Still on page 3, ...

Create a new blogpost called 'Magazine cover learner response' and complete the following tasks: 1) Add your finished magazine cover as a JPEG image.   2) Type up your feedback from your teacher. If you've received this by email, you can copy and paste it across - WWW and EBI. You don't need to include a mark or grade if you don't want to.   WWW: Effective cover lines – single words, exclamations, use of numbers, etc. Good, effective use of colour – sticking to black, white & turquoise. Use of capitalization and lower case on cover lines to vary typography Effective cover image with the subject offering a direct mode of address Appropriate feature article content for the magazine product   EBI Masthead needs to be thicker, like the standard GQ font Unnecessary repetition – e.g. the use of the word ‘business’ Lacks a dateline and price, along with some smaller cover lines   Level 4: 11   Good application of knowledge and understanding of media language, ...