Ideology

 Media Magazine issue 52 has two good articles on Ideology. You need to read those articles (our Media Magazine archive is here) and complete a few short tasks linked to them. 


Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda


1) Read the article and summarise it in one sentence.

  The Hunger Games films are  commentary on celebrity life and their  culture presented through the scope of a dystopian world.


2) What view of capitalist ideology is presented in the Hunger Games films?

The Districts work to provide resources and other means of production for the capital  and the earn no profit from it . This aligns with Karl Marx's view that the Proletariat work tirelessly for the Bourgeoisie and in the end don't benefit from  it due to the structure of the social hagiarchy and how the upper classes view the lower class and districts 

3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs?

The Hunger Games films highlight the media’s immense power to shape ideological beliefs by controlling narratives, manipulating public perception, and influencing societal divisions. The Capitol uses propaganda to maintain its dominance, glorifying the Games as a patriotic spectacle while masking its brutality. Meanwhile, Katniss’s rebellion gains traction through counter-propaganda, showing how media can also be a tool for resistance

4) What is YOUR opinion on this topic? Do you think the media shapes our values and beliefs?

definitely believe that the media shapes our beliefs and values in a way . As I think those who consume a lot of media  have a  better understanding of it as  even people who say they have different beliefs due to their parents their parents belief are built upon other things as the media



Page 48: They Live - Understanding Ideology


1) What are the four accepted ideological beliefs in western societies highlighted by the article?

• People should put their families first.

• People should work hard

for their money.

• Women should behave in feminine

ways, and look after their appearance.


2) What does Gramsci's theory of hegemony suggest about power and ideology in society?

He argued that the power of ideology derives primarily from ideas and structures which support, and thus serve the purpose of, an elite social group which is able to dominate through ideas, rather than militaristic strength or fear. 


3) What does French theorist Louis Althusser suggest about ideology and consumerism?

His view was that ideology is the greatest material power and dominates our day to day lives through two key forms of control:

4) Do YOU agree with the idea behind They Live - that we are unthinkingly controlled by the media which is run in the interests of the economic elite? These are the big questions of A Level Media!


I think the media is 100% controlled by the elite, as they oppose views that may benefit them whether we  100%  understand them or not 



Part 2: The role of the media in democracy


Read this Constitution Unit blog on the importance of media in democracy. This brings together our work on ownership, public service broadcasting, regulation and ideology. Answer the following questions:


1) Why is the media important in a democracy?  It holds everyone  accountable no matter who you think you are 


2) What are the hallmarks of a free and healthy media landscape?

I think the media need to function independently and needs to have different opinions  by now having the same people own different company's. 


3) What risks are identified that threaten a healthy media environment? 


4) What is YOUR opinion on how the media can be safeguarded to protect democracy? You may want to think about ownership, regulation, technology or public service broadcasting here.

I don't know if it can and I don't know how to regulate it

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