Sheldon Media A level exam blog - Mr Bush

  Media conglomerate research 1) Type up your  research notes  from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research  any one  of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost. Big Five media conglomerates - Comcast, Disney, National Amusement, News Corp and AT&T; they reach nearly 100% of US households. Monopoly - a market structure with a single seller or producer that assumes a dominant position in an industry or sector. Conglomerate ownerships- a large company  composed of a number of smaller companies. Vertical integration - when a business owns  a ranges of business within  the same chain of production Horizontal...

  Theory questions and your opinion 1) Social learning theory has been criticized for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behavior and violence?  I believe that certain parts of the media are influencing anti social behavior and violence such as the music industry as artist have large influence. 2) How is social learning theory relevant in the digital age? Are young people now learning behavior from social media and the internet? Give examples.  Yes young people are  learning their behavior and  beliefs from social media  and following what they believe for example Andrew Tate has a massive influence  and shaped some people belief and opinions  3) Research  three  examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics ...

  1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model?  the article suggests that violent  games such as  call of duty  injects an aggressive emotional response into the gamers playing  it  like  the  hypodermic needle suggests and therefore can have a dangerous effect on the people playing it.  2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  This article about  the son  of a mother   who is a violent video game addict links to the hypodermic needle model as it suggest his violent actions are coming from playing the video game. However someone may criticize  the article as it objectifies the video games when the the child has full control of his actions. 3) What do  you  think of the hypoder...

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). grade: c mark; 16     WWW: excellent attempt to use genre theory and a range of theory's incorporated and detailed answers. EBI: Improve spelling of keywords  2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1: Todorov: disequilibrium suggested by gun; character eyeline looking off-screen suggests danger or threat; tagline references ‘survival’; no hint of new equilibrium. Q2: I could have mentioned Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to imagine themselves as the winner of the ‘Showdown’, working hard to succeed. This reflects dominant British values and ideologies concerning the importance of hard work, the possibility of social mobility and rising to the top. The ‘rising sun’ sky in the background rein...

  Read  Media Factsheet 232 -  Approaches to Studying Audiences.  You'll find all our factsheets in our Media Factsheet archive: M:\Resources\A Level\Media Factsheets. You can also  access them online here if you use your Greenford Google login .  Read the factsheet and a nswer the following questions: 1) How is audience defined in the Factsheet?  individual people who consume a media product. 2) What does the infographic for Gen Z in the age of Covid-19 suggest about the media Gen Z consumes? It suggest that gen z mainly consume online video mainly than other types of media due to the  covid 19 pandemic 3) How do media companies target and measure their audience in the digital age? They use algorithms and scheduling   4) What did the NRS used to do and what does PAMCO do now?  NRS used to collect information about audiences of newspapers industry from 1956 to 2018.Its classification system of putting people into social groups and g...