'Assessment 1: learner response'

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

grade: c

mark; 16

    WWW: excellent attempt to use genre theory and a range of theory's incorporated and detailed answers.

EBI: Improve spelling of keywords 

2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1: Todorov: disequilibrium suggested by gun; character eyeline looking off-screen suggests

danger or threat; tagline references ‘survival’; no hint of new equilibrium.

Q2: I could have mentioned Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to imagine themselves as the winner of the ‘Showdown’, working hard to succeed. This reflects dominant British values and ideologies concerning the importance of hard work, the possibility of social mobility and rising to the top. The ‘rising sun’ sky in the background reinforces this possibility of success.

Q3:Neale “repetition and difference” – allows producers to evolve genre but maintain audience;

Abercrombie “television producers set out to exploit genre conventions... economic sense”

 “Genres permit the creation and maintenance of a loyal audience.”

3) Read this exemplar response from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams). Identify at least one potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment. 

Q1  I could  have included Todorov's equilibrium theory  

Q2 I should have wrote  longer comparative sentences. 

Q3 develop the point of how genre is broken down  including innovation, classical, parody and deconstruction.

4) Did you get any media terminology or theory wrong in the assessment? Make a note of it here for future revision, including theories/terminology that you could have used but didn't.

Todorov's Equilibrium theory 

Levi Strauss binary opposition  

5) Identify your weakest question and write three bullet points that would improve on your original response. Use the mark scheme and exemplar paper to identify these points - particularly focusing on the anticipated content and the top level descriptors.

Q2

Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to imagine themselves as the winner of the ‘Showdown’, working hard to succeed. This reflects dominant British values and ideologies concerning the importance of hard work, the possibility of social mobility and rising to the top. The ‘rising sun’ sky in the background reinforces this possibility of success.

Both products hint at the role society can play in shaping people’s lives which reflects a key theme of British media and culture. In the Ill Manors poster, the tagline for the film literally

Reflection of UK working class contexts in both products: urban settings; single (male)character dressed for urban environment; similar composition and colour scheme; possible connotations of determination, overcoming difficult backgrounds, poverty, stereotypical masculinity, danger or threat, binary opposition (‘The Showdown’).