'Media Paper 1 learner response

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).

Q1 some analysis of genre  but more needed on connotation and ideology

Q2 some reference  to theory  but not enough  but not  enough.

Q3 good balanced response  but more context needed 

Q6 fairly basic - lot more changes to consider.

2) Read the mark scheme for this exam carefully, paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board is expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A:

Q1 (unseen text) additional point/theory:  

• the advertisement’s intertextual use of the visual codes and iconography associated with genres of

order, eg spy thriller, action and sub-genres.

• such advertisements have commonly used codes and conventions and responses may focus on this

approach.

• the use of mise en scène elements to denote aspects of genre, eg the use of costume and props to

construct the archetypal British spy as personified by Bond (smart overcoat, black gloves etc) would

enable the product advertised (the Omega watch) to be readily associated with the Bond brand

(through iconic signifiers). The tagline ‘James Bond’s Choice’ further enables the audience to

associate the product with the character – perhaps this watch is yet another one of his intricate spy

gadgets?

Q2 (unseen text and CSP) additional point/theory/CSP reference: 

• the advertisement has been constructed to engage with audiences’ expectations and plays

heavily on the notion of brand recognition. Audiences are familiar with Bond who is

represented as a British icon alongside an equally iconic Swiss watch

• this combination instantly and powerfully connotes seductive ideas around masculinity,

tradition and status. This is especially powerful when considered in conjunction with the

idea that modern masculinity is somehow in crisis, eg with the emergence of the #metoo

and #timesup movements, and perhaps serves to reassure audiences

Q3 (music video) additional point/theory/CSP reference: 

• the car is filled with young men who appear to be on some kind of all-night ‘urban safari’

culminating in the images of them throwing stones into a river near a run-down industrial

setting; conforming to the negative stereotype that youth ‘lack direction and purpose’

• the young men in the car appear to be from a mix of ethnic backgrounds (refencing the

idea of ‘Two-Tone’ music culture), which at the time would have been a rather progressive

representation of youth; sending a positive,

3) Now focus on Section B. Section B began with two questions testing your knowledge of industry terminology. Make sure you know the answers to these (get the answers from the mark scheme if you have to):

Benefits of horizontal integration:  

Spreading risk across a range of different business and platforms

Creating new potential revenue streams

Vertical integration: 

• Spreading risk across a range of different business and platforms (1 mark)

• Creating new potential revenue streams (1 mark)

4) The Section B CSP focus was on Blinded By The Light. Look at the mark scheme and write a definition of traditional marketing with examples.

1. Print Advertising: This includes placing ads in newspapers, magazines, and other print publications. These ads might feature movie stills, synopses, and release dates. 

2. Television and Radio Commercials: Trailers, TV spots, and radio ads are used to reach a broad audience. These are often timed around popular TV shows or radio programs. 

3. Billboards and Outdoor Advertising: Large billboards in strategic locations are used to capture attention and create a buzz. 

4. Posters :Movie posters are placed in high-traffic areas like movie theaters and other public spaces. 

5. Press Junkets and Interviews: Traditional media is used to generate publicity through interviews with actors, directors, and other key figures involved in the film. 

6. Movie Tie-ins and Product Placement: Collaborations with other brands and products to create buzz and cross-promotion. This can involve in-movie product placement or promotional campaigns tied to the film. 

7. Premieres and Special Screenings: Hosting premieres and special screenings for media, celebrities, and influencers can generate buzz and positive reviews. 

5) Finally, identify three things you plan to revise before your next Media assessment or mock exam (e.g. terminology, particular theories or CSPs etc.) 

Exam technique 

relevance of context in question

going into detail