The Gentlewoman: Audience and Industries blog tasks

 1) Media Magazine feature: Pleasures of The Gentlewoman

Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions:

1) What does the article suggest is different about the Gentlewoman compared to traditional women's magazines? 

The gentlewomen is a modern magazine and is framed and structured different than other magazines 

2) What representations are offered in the Gentlewoman?  

The gentlewomen  shows a spectrum of different people from different cultures and different career avenues. 

3) List the key statistics in the article on the average reader of the magazine. 

61% of its readers are aged 28-46

47% of its readers fall into the social classes of A or B

4) What is The Gentlewoman Club? 

a community of readers of the magazine The Gentlewoman, offering a space for women (and some men) to connect and engage in activities related to the magazine's ethos of style, culture, and purposeful living

5) What theorists does it suggest we can apply to the Gentlewoman's club?

David Gauntlett’s ideas about how we, as media consumers, use media products to help create our identity. 

6) What does the writer of article suggest they are getting out of their relationship with the magazine?

by creating a club the magazine is able to   construct and extremely focused lensed look on the way realty is shown.

7) Who are the team behind the magazine?

Creators Gert Jonker's and Jop van Bennekom

8) How does the Gentlewoman use their website and social media to promote the magazine? 

brands use the gentlewoman’s own writers and photographers construct their own products and businesses.

9) What are the 'creative collaborations' in the magazine? How do they 'spill over into real life'?

They hold special events for club members 

10) How does the article sum up the audience pleasures of the Gentlewoman? 

They create a exclusive appeal to those in the club kind of like a secret society faction  and they make seem as though everyone is  wishing and hoping  to get into the club like it's their end goal and dream

2) The Gentlewoman Media kit

Look through The Gentlewoman's Media Kit and answer the following questions:

1) How does the Media Kit introduce the magazine?

Established in 2010, The Gentlewoman is widely recognised as the definitive style title for the modern woman. Intelligent, opinionated and entertaining, it has set a new standard in women’s magazines with its high-quality writing and fashion photography celebrating modern women of style and purpose.

The Gentlewoman is renowned for its innovative editorial and design, garnering critical acclaim and accolades to become one of the best performing titles in its category and the leading women’s magazine on newsstands today.

2) On the 'Digital' page, what different sections of the website are there and how do these offer opportunities for audience engagement and interaction?  

• The Reader: lively and chatty Q&A conversations with Club members.

3) What are the audience demographics for The Gentlewoman?

Median age. .................................... 32 years

22%. ................................................ 18–27 years

61%. ............................................. 28–46 years

11%................................................. 47–55 years

6%. ...................................................... 56+ years

Female readers....................................... 85%

Male readers . ......................................... 15%

ABC1 . ............................................................ 76%

AB ................................................................... 47%

Average income ............................ £87,255

4) What is The Gentlewoman Club and what does it offer readers?

The Gentlewoman Club is an international society of the magazine’s readers, which currently has up to 39,000 active members – sophisticated women and men who demand quality and originality from their agenda of cultural happenings. These loyal subscribers attend the Club’s get-togethers insubstantial numbers, notified of which via the Club’s monthly newsletter and social media platforms.

It has previously offered:

• A Bring-Your-Own-Vinyl afternoon in celebration of Record Store Day featuring a reading by Brix Smith Start from her memoirs

• A literary soirée with Sonia Rykiel. A book group with discussions led by Marketa Uhlirova, Dr Ann Lewis and actress Stacy Martin

• An evening celebrating Arts & Crafts furniture with the antique traders The Millinery Works, London

5) What Creative Collaborations

Past collaborations have included:

• Delfina Delettrez: The Cocktail Needle. Supporting collateral included an editorial feature in the A/W ’17 issue of the magazine; specially designed co-branded packaging; an exclusive launch cocktail

• COS: Glimpses of the Future architectural tours of London and Los Angeles. Supporting media included illustrated map inserts and an editorial feature in the A/W ’17 issue of the magazine; photographic documentation; asset creation and distribution across respective digital platforms.

• Chanel: a fabulous six-page portrait series with Lucia Pica, Chanel’s global creative make-up and colour designer, photographed by Karim Sadli

3) D&AD Award Winner feature

Read this short D&AD advertising agency award feature on The Gentlewoman. Answer the following questions:

1) How is the magazine described?

The Gentlewoman celebrates modern women of style and purpose, offering an intelligent perspective on fashion through ambitious journalism and photography. Speaking to its audience as readers not consumers, the magazine showcases inspirational women through a distinctive combination of glamour, personality and warmth

2) What does it say about the content and design of The Gentlewoman?

The editorial design continues its evolution with the introduction of new typographical and layout elements, along with the magazine’s ongoing commitment to enhancing its photography by working with the leading names in the field.

3) How are the readers described?

The readers are from a broad range of ages and professions. Characterized by their thirst for cultural entertainment, we have an intimate relationship with readers through The Club (28,000 subscribers). 

4) Business of Fashion website feature 

Read this Business of Fashion feature on The Gentlewoman - the magazine that is also a club. If you don't want to sign up to the website (free) then you can access the text of the article on Google Drive here (you'll need your Greenford Google login). Answer the following questions: 

1) What events are listed as part of The Gentlewoman Club?

Durslade farm 

2) Why does it suggest the magazine has managed to 'cut through the clutter'?

The Gentlewoman has cut through the clutter with an intelligent take on fashion and culture aimed at smart and tasteful women

3) How are Gentlewoman Club tickets given out? 

 they are distribute  by people who have signed  up from the website and the tickets are hanedes out based on that 

4) What does the article say about The Gentlewoman's relationship with its audience? 

The gentlewomen has an extremely engaged audience who see  the  design as a lifestyle just as we do. 

5) Why are Club events valuable from a digital perspective? 

This they can try maintain their  audience engagement at all times  even when they aren't releasing. 

5) Website and social media research

1) Visit The Gentlewoman's website. How does it promote the magazine? 

it has a pop up to join the gentlewomen’s club as soon as you open the website.

2) Visit the magazine page of the website. How much of the magazine is available to view online? Is this a smart marketing technique to sell print copies or is it giving content away for free? 

 only beginning of the article is available  and you have to pay to continue reading 

3) Look at The Gentlewoman's Twitter feed. What content from the magazine or Club events can you find on there? 

 they post some of their phots  and  quotes form some of their  people they have featured on  their magazine 

4) Go to The Gentlewoman's Instagram page. How does it encourage the audience to engage with the magazine? 

There is nothing that forces the audience to interact with them they can just look at it if they want to.

5) What representations of fashion and gender can you on their Instagram page? 

 I would say it's not fully diverse by ethnicity as  people shown are  mainly Caucasian or white  however their is some diversity in gender  as their are some men  but yet gain they are   Caucasian or white.