media paper 1 mock January learner response

 1) Type up any feedback in full (you do not need to write mark/grade if you do not wish to). 

53/84  grade B

 www: a very good effort displayed  in this  paper. Q2 + q3 were of particular strength. Your Q7  was clear  and  supported by BBTL (csp) but remember this Q, ask you to reference other texts  not just  CSP's  we've  studied .

EBI: nore emphasis on the  hey words  for the unseen qe.g anchorage and consider proxemics'( framing /positioning) more contextual  factors  or Q4 look at the mark scheme/examiner reports for more context 


2) Write a question-by-question analysis of your performance. For each question, write how many marks you got from the number available and identify and points that you missed by carefully studying the AQA indicative content in the mark scheme:

Q1 4/8   it was an satisfactory analysis 

these are a title/caption/tagline: ‘what will take your breath away?’, the name of the advertiser National Trust and what is probably their current slogan ‘Time well spent’.

• Each of these can be analysed firstly in terms of their ‘presentation’ (positioning, pitch, grammatical features) which might have an impact on their influence: eg some might argue an order of importance/intervention or even a sequence/narrative rounded off with ‘Time well spent’.

• ‘What will take your breath away’ offers a reading of both the breath-taking (Nature, beauty, openness, range, exhilaration, spectacle) and the breath- expending (hill-walking, the scale of the view, the walkers in the foreground). This is a body and soul pitch: exercise for the body and beauty for the soul!


Q2 8/12 - a good answer   

This is a contemporary marketing poster for the NT but it could be any ‘campaign group’ promoting the countryside: there is some evidence of a ‘health and well-being’ theme which may be read as political as an ideological promotion of these places.

Q3 7/9- excellent analysis 

 for intertextuality to be in play there is a need for an audience’s understanding of parodic references to country and western culture within the mise en scene and the lyrics (eg Lil Nas X line dancing in his Hank Williams- inspired

Q4 13/20 - good understanding Like Score these themes are delivered through costume and props with a

kind of bricolage of viable versions arguing for what Fiske years ago called ‘semiotic resistance’: here the genre of gender is exposed for what it is (and that which Butler confirms) – a law of anomaly.

• This ad was selected for its obvious contemporary flavour and progressive ideological stance but in its playful exuberance it also displays aspects of the post-modern turn, dripping with Jouissance (a particular kind of joy).

• It also represents a ‘queering’ of this particular corner of representation which in Butler’s view is desirable and inevitable.

Q5 4/6 -• It describes those people who create and adapt existing media content, OR

• It describes those who distribute their adaptations via social media and the

Q6 4/9 -  good knowledge   • Newsbeat achieves this through editorial choices which define what young people are interested in (music, sport, other young people)

• one criticism has always been that it is trivial and anti-intellectual and bland, also apolitical

Q7 13/20 - good knowledge  


Responses in the higher bands will clearly engage with the consideration of how significant this claim might be and will support their points with effective reference to the CSP.

• Responses in the middle band will show some engagement with this element of the question and use examples in a straightforward way to support conclusions.

• Responses in the lower bands may not engage with this element of the question, may not draw conclusions that are substantiated by reference to the CSP, or may simply describe aspects of media production and distribution and/or the set product.

3) Look at Question 4 - a 20-mark essay evaluating Judith Butler's gender is a performance theory. Write an essay plan for this question using the indicative content in the mark scheme and with enough content to meet the criteria for Level 4 (top level). This will be somewhere between 3-4 well-developed paragraphs plus an introduction answering the question planned in some detail.

paragraph 1 valid claim 

paragraph 2 Sephora and score hair cream 

4) Based on the whole of your Paper 1 learner response, plan FIVE topics / concepts / CSPs / theories that you will prioritise in your summer exam Media revision timetable.


  •  theorists 
  •  csps 
  • language and verbal codes  
  • end of audience  
  • comparative questions 

Comments

Post a Comment

Popular posts from this blog

Narrative: blog task

Image
  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium. Avengers assemble (2012)  2) Complete the activity on page 1 of the Factsheet: find a  clip  on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot.  a key moment from the first episode of Naruto. This scene plays a critical role in establishing the setting, character dynamics, and overall plot for the series the wide shot of The burning city and destruction in the background emphasize a world where conflict and violence are prevalent, setting the tone for future struggles the characters will face. Then we witness the origin of the character Naruto as we see the creature is sealed within Naruto as a baby, marking him from birth with an extraordinary yet cursed power. This foreshadows the ...
Read more

'Assessment 1: learner response'

 1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). grade: c mark; 16     WWW: excellent attempt to use genre theory and a range of theory's incorporated and detailed answers. EBI: Improve spelling of keywords  2) Read the mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1: Todorov: disequilibrium suggested by gun; character eyeline looking off-screen suggests danger or threat; tagline references ‘survival’; no hint of new equilibrium. Q2: I could have mentioned Nike advert is deliberately ambiguous with character’s anonymity allowing anyone to imagine themselves as the winner of the ‘Showdown’, working hard to succeed. This reflects dominant British values and ideologies concerning the importance of hard work, the possibility of social mobility and rising to the top. The ‘rising sun’ sky in the background rein...
Read more

GQ - Audience & Industries blog tasks

 Audience Look through the GQ Media Kit and answer the following questions:  1) How does the media kit introduction describe GQ? GQ  is described as a leading and revolutionary company  that focuses  on establishnig masculinity  2) What does the media kit suggest about masculinity?  As masculinity evolves and men's fashion has moved to the centre of the global pop-culture conversation, GQ's authority has never been broader or stronger. 3) Pick out three statistics from the data on page 2 and explain what they suggest about the GQ audience. 1.8M SOCIAL FOLLOWERS- 1.8 million people are following  what GQ are doing and are interested in them £138K AVERAGE HHI- average  income of people who read GQ 61% ABC1- 61% of the demographic who read GQ are ABC1 4) Look at page 3 - brand highlights. What special editions do GQ run and what do these suggest about the GQ audience? GQ hero's issue GQ hype  issue  men of the year 5) Still on page 3, ...
Read more